Welcome Overdrive!
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Over many years of simply amazing growth at Velocity Micro, I have enjoyed watching as we met every challenge with (sometimes) astounding ease. We are already outgrowing our new 32,000 square foot facility in Richmond and will open a new sales & marketing center across the street this month. We have successfully met the needs of retail customers by partnering with Best Buy to offer our computers in over 350 stores all across America.
Today marks yet another milestone in Velocity Micro's history: the acquisition of Overdrive PC. There are plenty of reasons for making a move like this - let me share my rationale.
First, the fact of the matter is that Overdrive PC builds incredibly fast computers, often faster in the press reviews than Velocity (and everyone else in the high end space, for that matter). I came to understand that the secret to this track record was pure and simple - great technology. Hyperclocking is their trade term for the Overdrive PC method of reliably overclocking the core components beyond stock speeds, and nobody is consistently better at this than Overdrive has been. I will bring this to more mainstream customers this year under the Velocity Micro brand.
Second, Overdrive has an endless offering of ultra high end options and any combination of custom choices a customer could think of. At Velocity we have always positioned ourselves as the high end of the mainstream with real world pricing even on our highest end products. To make an analogy, we see ourselves as BMW of the industry. With the addition of the Overdrive brand, we can now clearly differentiate the exotic custom systems from the premium mainstream, without the need to compromise either brands' rich heritage or market strength. Returning to my analogy, now we have a Ferrari too.
Third, I have watched with considerable interest as the huge multinational computer companies have scooped up other gaming boutiques in an effort to grab credibility among enthusiasts. Instead I decided to add innovation to our technology portfolio instead to continue building our own reputation and strength. Adding resources like our financial strength, our national distribution channels, our manufacturing capabilities, and our in house tech support will only enhance Overdrive PC’s offerings and appeal. Hyperclocking and a few other cool technologies that Overdrive has developed will make reliably overclocked mainstream computers possible and accessible to many more PC enthusiasts.
The sum total of these synergies between our companies will result in a stronger Velocity Micro and a stronger player in the computer industry. I am very aware of the many challenges our much larger competitors are planning for the traditional boutiques, and we are poised to meet them now more than ever. The simple fact is that we are growing our technology lead in performance computing with this acquisition, and that makes us ready to compete against all comers, regardless of size or market cap.
So now the real fun begins. Integrating Overdrive PC into our existing operations will be both rewarding and occasionally trying. We’ve mapped our strategies for bringing in the new brand (from building separate production areas and creating new research and development resources to preparing our customer care team and concierges). We’re ready and I can’t wait to see the exciting benefits we’ll bring customers in the months ahead.
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| [5.01.2007 @ 10:41 AM] [Digg it] |
~Ibrahim~