10.19.2006
Velocity at Digital Life
Posted by Kate Ashley - Executive Director, Marketing & Retail Channel

Randy and I recently returned from a trip to Digital Life in New York. The consumer trade show – now in its third year – is starting to come into its own. It’s an interesting mix of major industry players that’s geared to spark interest in new holiday product offerings.

We arrived at the show just before the press-only showing opened Thursday morning. While a lot of our competitors spend heavily on a lavish booth, celebrity guests, and crazy costumes, we’ve found that it’s been much more successful for us to use the show as a way to take advantage of the wide and disparate array of people grouped together and meet with our vendor partners, the media, and other industry players. Not having a booth gives us a lot more freedom to experience the show and more flexibility as well.

But even though we were booth-free, we did enjoy a great presence at the show. Velocity Micro showcased its trademark high performance systems in booths for Microsoft, Intel, NVIDIA, and PC Magazine. I snuck around during the press event to get pictures – once the doors opened to the public, it was too hard to get a shot – people were always crowded three and four deep around the systems, checking out the award winning gaming and power of our work.

One particularly memorable moment at the show was meeting up with Ravi Sood again. The Voodoo exec was hanging around HP’s booth, drumming up interest in their recent acquisition. We chatted for a few minutes and congratulated him on the deal (more to come on that – including our thoughts and analysis of HP-Voodoo - in upcoming posts). We’re happy for them to keep duking it in that super rarefied extreme niche while we grow in the high end of the mainstream.

It was a great show for us. We met with top level executives from our partners to discuss some very exciting new technologies coming out before the holidays. Expect a post from Chris soon on these new developments.

Check back soon too to catch our perspective on the positive rush of acquisitions sweeping the PC landscape and our particular analysis of HP-Voodoo (or Hoodoo, as we have heard it called).

[10.19.2006 @ 4:30 PM]  [Digg it]